Privacy Policy

Last Updated: 11/14/2025

1. Introduction

This Privacy Policy explains how BeSwell 24 (“BeSwell 24,” “we,” “us,” “our”) collects, uses, shares, and protects information when you access our website, purchase products, or use our subscription-based services (collectively, the “Services”).

BeSwell 24 is a Florida Corporation committed to protecting the privacy and dignity of older adults, caregivers, and all users.

By using our Services, you agree to this Privacy Policy.

2. Information We Collect

We collect several categories of information to provide and improve our Services.

A. Personal Information

1. Name
2. Email address
3. Phone number
4. Mailing address
5. Account and login information

B. Payment Information

Payment details (such as card information) are processed securely by third-party payment systems.

We do not store full credit/debit card numbers.

C. Health, Wellness & Functional Information (Non-Medical)

To personalize recommendations, users may voluntarily provide information such as:

1. Home environment or home safety needs
2. Mobility, dexterity, or balance concerns
3. Vision, hearing, or accessibility considerations
4. Daily routines or wellness habits
5. Functional status (e.g., stability, routine reminders)
6. Caregiver responsibilities or relationship
7. Use of assistive technologies

This information is considered consumer wellness information, not medical data, and is used only to tailor product suggestions or user experience.

BeSwell 24 does not request or process Protected Health Information (PHI). If PHI is accidentally submitted, it is not retained.

D. Device & Sensor Data

If you use devices connected to our platform (e.g., medication reminders, wellness sensors, safety monitors), we may collect:

1. Device status (battery, connectivity, online/offline)
2. Device events or interactions
3. Usage patterns (e.g., setting reminders, completing tasks)
4. Environmental data provided by the device (non-clinical)
5. Device manufacturers may also collect or process data under their own privacy policies.
6. We do not collect protected health information (PHI) unless you explicitly provide it.

E. Technical and Usage Data

1. IP address
2. Browser and device type
3. Operating system
4. Pages viewed and time spent
5. Clickstream data
6. Cookies and trackers

F. Cookies, Tracking Technologies & Telemetry

We use cookies and similar technologies for:

1. Functionality
2. Security
3. Analytics
4. Personalization
5. Device and telemetry tracking (if devices are connected)
6. Users may disable cookies in their browser, though some features may not work correctly.
7. Analytics cookies do not create advertising profiles.

3. HIPAA and Health-Related Disclaimer

BeSwell 24 is not a healthcare provider.

BeSwell 24 is not a HIPAA-covered entity.

Any wellness, lifestyle, functional, or device information we collect is handled as consumer data, not medical data.

We safeguard such information consistent with consumer privacy laws.

Our Services, recommendations, and device integrations are not intended to diagnose, treat, cure, or prevent any medical condition.

Always consult a licensed healthcare professional for medical or clinical concerns.

4. How We Use Your Information

We use information for the following purposes:

1. Providing and personalizing Services
2. Improving recommendations and product matching
3. Processing orders and subscriptions
4. Device integration and support
5. Customer service and communication
6. Platform analytics and performance optimization
7. Fraud prevention and security
8. Legal and compliance obligations

We do not use sensitive wellness information for advertising purposes.

5. How We Share Information

We may share information only as needed to perform our Services:

1. Payment processors
2. Shipping providers
3. Device manufacturers and technical support partners
4. Analytics or service providers
5. IT and cybersecurity partners
6. Legal authorities when required by law
7. Device manufacturers may process device-related data independently.

6. Accessibility & ADA-Related Information

Users may voluntarily provide information about accessibility needs to help us tailor their experience.

This includes:

1. Preferred font size or visual settings
2. Assistive device compatibility needs
3. Mobility or dexterity considerations

This information is used solely to improve accessibility and is not shared for marketing.

7. Security & Risk Disclosures

We use administrative, physical, and technical safeguards to protect your information, including encryption, secure servers, and restricted access.

However, no storage system or transmission method is 100% secure.

Older adults may be more vulnerable to scams or phishing attempts.

We encourage users to:

1. Use strong passwords
2. Enable device-level security tools
3. Contact us if they suspect suspicious activity
4. BeSwell 24 is not responsible for security incidents caused by third-party device manufacturers, service providers, or user negligence.

8. Data Retention

We retain information only for as long as needed to:

1. Provide Services
2. Fulfill legal or regulatory requirements
3. Resolve disputes
4. Maintain accurate transactional records

Users may request deletion where permitted by law.

9. Children’s Privacy

Our Services are not intended for children under the age of 13.

We do not knowingly collect information from minors.

If we learn that a child’s information has been collected, we will delete it promptly.

10. State-Specific Privacy Rights

Depending on your state, you may have rights concerning your personal information.

A. California (CCPA/CPRA)

Residents may request:

1. Access
2. Correction
3. Deletion
4. Opt-out of certain data uses
5. Data portability
6. We disclose the categories of information collected, purposes, and retention practices in this Policy.

B. Colorado, Connecticut, Utah, Virginia

Residents may request:

1. Access
2. Correction
3. Deletion
4. Opt-out of targeted advertising (which we do not use)
5. Obtain a copy of their data

We will honor all valid state privacy requests.

Requests may be submitted at privacy@beswell24.com

11. Florida Privacy Notice

As a Florida Corporation, we comply with the Florida Information Protection Act (FIPA) and related Florida statutes.

If a security breach affects personal information, we will:

1. Notify affected individuals
2. Notify Florida authorities when required
3. Take remedial steps to prevent further breach

Florida does not currently have a comprehensive consumer data rights statute for private businesses, but we voluntarily extend multi-state rights to Florida residents.

12. Cookies and Tracking Notice

We use:

1. Essential cookies
2. Functional cookies
3. Analytics and performance cookies
4. Device telemetry (when devices are connected)

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The date at the top reflects the most recent revision.

Material changes will be posted prominently on our website.

14. Contact Us

Email: privacy@beswell24.com

Phone: 1-800-BESWELL